FedEx is a multinational company focusing on deliveries, transportation, and e-commerce services. For this project, I led the inital redesign process for the FedEx.ca site with specific focus on content optimization for both shippers and merchants. Some of my responsibilities included:
Analyzing their past year's data and customer feedback to come up with a list of over 50+ potential design improvements spanning across the site. I then categorized these tasks into an 'effort by impact ' matrix to identify top design priorities.
Creating user journeys for both merchants and shippers to highlight design gaps and areas of improvement for each customer base.
Updating the website's Virtual Assistant layout and optimizing responses to fit with user's natural language.
Redesigned their 'Service Alert' page to optimize content space and improve user readability and scannability.
Aided in the redesign of their Tracking and Shipping pages to emphasize main user tasks.
Aided in the creation of Shipper and Merchant toolkits to help them better understand delivery status meanings, fedex shipping options, and fedex delivery manager features.
Unfortunately, due to privacy reasons, I cannot show the bulk of my work during my time at Konrad Group. However, working at a digital agency has allowed me to bloom as a product designer who wears multiple hats. I believe that this exposure to a variety of external clients has taught me to be adaptable in my designs, flexible in work, and manage my time across projects.
Check out their site (FedEx.ca) or view some of my work below: