FedEx is a multinational company focusing on deliveries, transportation, and e-commerce services. For this project, I led the inital redesign process for the FedEx.ca site with specific focus on content optimization for both shippers and merchants. Some of my responsibilities included:

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• Analyzing their past year's data and customer feedback to come up with a list of over 50+ potential design improvements spanning across the site. I then categorized these tasks into an 'effort by impact ' matrix to identify top design priorities.

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• Creating user journeys for both merchants and shippers to highlight design gaps and areas of improvement for each customer base.

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• Updating the website's Virtual Assistant layout and optimizing responses to fit with user's natural language.

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• Redesigned their 'Service Alert' page to optimize content space and improve user readability and scannability.

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• Aided in the redesign of their Tracking and Shipping pages to emphasize main user tasks.

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• Aided in the creation of Shipper and Merchant toolkits to help them better understand delivery status meanings, fedex shipping options, and fedex delivery manager features.

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Unfortunately, due to privacy reasons, I cannot show the bulk of my work during my time at Konrad Group. However, working at a digital agency has allowed me to bloom as a product designer who wears multiple hats. I believe that this exposure to a variety of external clients has taught me to be adaptable in my designs, flexible in work, and manage my time across projects.

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Check out their site (FedEx.ca) or view some of my work below:

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