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McDonalds x BrainStation Hackathon
Concept, Research, Design
Aug 2021 - 2 Days
We were tasked To create a digital solution in order to increase user engagement and purchasing behavior for McDonald's Digital Loyalty Program.
My team came up with the idea to capitalize on McDonald's past success of gamification and opted for a Bingo game where users can collect chips on certain purchases. Getting a row of chips means the customer receives a reward in the form of a free menu item, discounts, or other benefits.
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